Global EdTech Scales B2B Sales and Reduces Churn by 35%
Global EdTech
+65%
Lead Conversion
-35%
Customer Churn
2x
Faster Onboarding
The Challenge
As Global EdTech expanded its B2B offerings, their existing CRM couldn't keep up. They faced challenges with tracking multi-stakeholder deals, managing renewals, and ensuring new customers were successfully onboarded, leading to a high churn rate.
The Solution
With NurturCRM's flexible deal pipelines and account management features, Global EdTech was able to model their complex sales process. Automated onboarding sequences ensured new clients got up to speed quickly, and proactive renewal reminders helped the team stay ahead of churn.
The Results
After adopting NurturCRM, Global EdTech increased their B2B lead conversion rate by 65%, reduced customer churn by 35%, and cut their average customer onboarding time in half. The platform provided the scalability they needed to support their rapid growth.
"We couldn't have scaled our enterprise sales without NurturCRM. It gives us the structure we need to manage complex deals and the automation to keep our customers happy."
— Mark Chen, VP of Sales, Global EdTech